Are you just out of tafe, school or college and ready to run your own business? Good on you!
This basic guide is perfect for you. I have helped someone just like you and I will provide my top tips to get a massage business started.
1. Ensure you are fully qualified, insured and belong to an association.
You have finished your course, so you have probably been directed to associations and insurance providers within the industry.
Some of the top associations you can belong to are
AON has Insurance for Remedial Therapist and provide a great service.
2. Apply for your Health Insurance Provider Numbers if you haven't already
Once you have insurance, an association and qualification, you can apply to health providers to allow clients to claim rebates on their massages.
Some of the Provides you can apply with are
» Australian Health Management (AHM)
» Australian Regional Health Group (ARHG)
» BUPA Australia Health
» CBHS Health Fund Limited (Commonwealth Bank)
» The Doctors’ Health Fund
» Australian Unity
» GU Health
» Medibank and HCF (Note Diploma must have been studied on-campus, 12 months full-time/18 months part-time. Please see Education Criteria on page 3).
You may need to think about getting hiCaps terminal if you treat a lot of health insurance clients.
3. Will you be working from a rented room, clinic or home
Obviously working from home is idea and the cheapest, however, you are inviting strangers into your home and it can be unsafe. If you have a safe home environment to work in, than this will be perfect for you.
A rented room can be ideal, you can usually hire these by the hour or week, they can be cost effective and usually including all the outgoings. It is great if you want to see if this is the right career for you.
Renting a whole clinic is suitable for therapist who have an established customer base and can cover the cost of the rent easily.
3. Will you hire people or will it just be you?
Just working for yourself is super simple. All you will need is to become a Sole Trader and get an ABN.
If you have been operating for a few months to years and have an established client base, you are ready to hire staff to take some of the pressure off you.
Please note that the industry is slowly changing and moving away from hiring contractors, which is now deemed illegal, to employees.
What's the difference? A contractor only gets paid for the massages they complete, which seems like you are getting paid more. However, an employee gets paid for every hour they are at work. Their rate may be lower per hours, but you tend to earn similar pay and you get the bonus of Super being paid too.
You will need to ensure you have an employment contract and you are paying the correct award wage.
4. Do you have a website
A website is so important and standing out is key.
You want to be able to be found on Google, Bing, Maps and any Search Engines.
Your website should detail the type of services your offer and show clients how they can book
If you need help with this, book in your FREE consultation with Smartful Here.
5. Do you have a booking system
I recommend getting a booking system, it will save you so much time and effort.
Once set up a booking system will be your roster, your reminder system, it will remind clients on your behalf and you can usually process all your transaction through the system making bookkeeping and tax time a breeze.
I personally love working with Timely, they also give a free trial period which is great to get a feel of the product, but you can choose to use others like
If you need help with setting up a booking system, book in your FREE consultation with Smartful Here.
6. Customer Service is Key
You may have all the above, but in the end it comes down to how your service makes the clients feel. I insist that you develop your unique difference to other therapist and find what makes you the best at what you do.
If you can provide an exceptional service, with up to date techniques, other therapies, personal follow ups of clients wellbeing. You will be well on your way to becoming a very successful remedial therapist.
Unless you are amazing with numbers and spreadsheets, I recommend getting a bookkeeping system like MYOB or XERO. It will take the stress away and your accountant can help you during your journey. MYOB and Xero both integrate easily with Timely, which can save you a lot of hassle when it comes to tax time.
Love the advice, but not sure how to get started or need help? Smartful is here to help, you can organize a free consultation here, and we can work towards your remedial massage business solution.